Viral Marketing & Press Releases

Executed properly, viral marketing can be one of the fastest, most affordable, and most effective methods of getting your company’s name in front of millions of potential customers.

One of the major theories behind viral marketing suggests that a happy customer will tell as many as three other people about his or her experience, while an unhappy person will tell eleven.  With blogs and message boards now, a happy customer may tell 3 people an unhappy customer will post it on line and tell 3 million.  The natural tendency of passing on information about our experiences is at the core of viral marketing.

There are two basic types of viral marketing, and in most cases, one is greatly preferable to the other. The first is passive viral marketing, which refers to efforts that encourage your visitors to take certain actions without actively empowering them to do so. Although passive viral marketing can be effective, many of your customers will need a little more encouragement to spread the word about your products or services. Examples of passive viral marketing would include simple written suggestions encouraging users to bookmark your site or refer it to a friend. Consider your own habits when you see marketing messages like these. How often do you tell a friend, based on these calls to action?

Active viral marketing is more direct and typically, more successful. With active viral marketing, you not only suggest that users perform a certain action, but you empower them to do it. If you want them to tell a friend, you give them a simple “tell a friend” button on your site. If you want them to bookmark a particular product or page on your site, you add easy social bookmarking buttons to make the process more convenient.

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