Oct 8 2008
Introduction to Pay-Per-Click Marketing (PPC)
The basic idea behind pay per click (PPC) is that you pick keywords and bid on how much you’d like to spend for each click that comes from someone searching for that keyword. For instance, perhaps you’ve decided that “tungsten wedding band” is a phrase that indicates a strong likelihood of purchase at your site. [...]
Oct 3 2008
Search Engine Optimization: Getting to the Top for Free
Overview
Search Engine Optimization (SEO) is probably the most powerful strategy for driving free qualified traffic to your website. Unfortunately, SEO is also the most difficult and most misunderstood among internet beginners and professionals alike. SEO is a process more than it is an event. Website owners have two options when it comes to SEO, do [...]