Building a Credible Website
Choosing a Domain Name
Your domain name will be one of the most important things you choose when setting up your internet business. Not only will your domain name impact your search engine ranking for keywords relevant to your business, but it will directly impact your corporate branding and identity as well as facilitate repeat customers [...]
Introduction to Pay-Per-Click Marketing (PPC)
The basic idea behind pay per click (PPC) is that you pick keywords and bid on how much you’d like to spend for each click that comes from someone searching for that keyword. For instance, perhaps you’ve decided that “tungsten wedding band” is a phrase that indicates a strong likelihood of purchase at your site. [...]
Search Engine Optimization: Getting to the Top for Free
Overview
Search Engine Optimization (SEO) is probably the most powerful strategy for driving free qualified traffic to your website. Unfortunately, SEO is also the most difficult and most misunderstood among internet beginners and professionals alike. SEO is a process more than it is an event. Website owners have two options when it comes to SEO, do [...]