Search Engine Optimization: Getting to the Top for Free

Overview 

Search Engine Optimization (SEO) is probably the most powerful strategy for driving free qualified traffic to your website.  Unfortunately, SEO is also the most difficult and most misunderstood among internet beginners and professionals alike.  SEO is a process more than it is an event.  Website owners have two options when it comes to SEO, do it themselves or pay a professional to do it for them. One thing to remember when considering what option to choose, is that the Search Engines are the only companies that can guarantee a ranking.  Many companies will guarantee first page rankings in exchange for thousands of dollars a month.  When you get the proper knowledge and understand SEO as well as the professionals, you can achieve the same ranking or better on your own.  This knowledge is what allows a small internet business with smaller budgets to compete against big companies with big budgets.  Knowledge is key to success.  We will teach you in this tutorial the fundamental basics to SEO and discuss how page rank and location on search engines is determined. Please keep in mind that with SEO, its still a best guess, because only the Search Engines know the exact formula for the number one spot.  To succeed with SEO it is important understand the key terms used in Search Engine Optimization, and the critical factors that must be addressed to achieve success at any level.

While it shouldn’t be your site’s only goal, it’s an important process that you should take on early and revisit from time to time. The basic steps in a solid optimization plan are listed below:

• Keyword Research: You’ll figure out which keywords represent the best combination of relevancy and popularity.
• Competitive Analysis: By examining the efforts of your competitors, you can save yourself hundreds of hours of time and effort.
• Keyword Selection: Choosing the keywords that are most likely to work for your site.
• Visible On-Page Optimization: By changing title tags, text, and descriptions, you will alter your content to optimize for your chosen keywords.
• On-Page Source Optimization: Further optimization will deal with “invisible” parts of your page.
• Search Engine Inclusion: Either manually or through link acquisition, you’ll need to make sure the search engines know that your site exists.
• Link Acquisition: By trading and asking for links, you’ll build your site’s backlinks to improve your search engine positioning.
• Moving On: Although it can be tempting to remain focused on your optimization efforts, nearly every site reaches a point of diminishing returns where it’s best to move on to other efforts. 
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