Considering that there are literally millions of variables involved in running any business, the sheer scope of doing so can be incredibly difficult, if not immobilizing. Think about where you’re at right now, though. So far, you’ve invested financially in your business by purchasing this course. You’ve invested your time in reading through the lessons. You may have even invested further by purchasing a domain and hosting, starting to run ads, or developing a product. You’re on the right track.

If you’ve gotten this far, you’ve already done the hard part. Just by getting started, you’ve planted yourself ahead of the other 99% of people who will never go beyond dreaming. We have higher hopes for our students, though. We want to see you push through those initial barriers and become successful Internet entrepreneurs. Read More

Executed properly, viral marketing can be one of the fastest, most affordable, and most effective methods of getting your company’s name in front of millions of potential customers.

One of the major theories behind viral marketing suggests that a happy customer will tell as many as three other people about his or her experience, while an unhappy person will tell eleven.  With blogs and message boards now, a happy customer may tell 3 people an unhappy customer will post it on line and tell 3 million.  The natural tendency of passing on information about our experiences is at the core of viral marketing. Read More

Choosing a Domain Name

Your domain name will be one of the most important things you choose when setting up your internet business.  Not only will your domain name impact your search engine ranking for keywords relevant to your business, but it will directly impact your corporate branding and identity as well as facilitate repeat customers and word of mouth advertising. People trust and find websites with their own domain name much more trustworthy and credible, than a website piggy backing on the domain name of someone else.  If you have a blog or business on the web, always use your own domain name. 

 Keyword Generated vs. Creative Genius.

There is great debate as to whether or not your domain name should be chosen based on the keywords you wish to rank in the search engines for, or should be something creative that will stick in the heads of users. The best way to decide which method you will adopt when selecting your domain name is to first identify how you will primarily be driving traffic to your website.  Read More

Sample video Tutorial from Learn2Promote.com

With talks of the era of the Great Freeze, what does this mean for business owners and entrepreneurs over the next several years? While many are discouraging entrepreneurs from chasing their dreams, and encouraging Americans to prepare for tough times, I ask why not capitalize on the unique properties of the internet to help you survive the tough times ahead? In this issue we are going to focus on how the internet can help those of us who are suffering from factors way outside of our control, and looking for the same financial assistance that is now only going to the big banks. While many experts are recommending that entrepreneurs hold off on starting their own businesses, and existing small business owners scale back and “hunker” down, there are many internet entrepreneurs starting businesses online. I want to take a look at the unique advantages to doing business online. Read More

Direct Wholesale Purchase:

Most people think of Direct Wholesale Purchasing when they think of owning their own web or mail-order business. To make wholesale purchases, you’ll need a resale license and establish a relationship with wholesalers or manufacturers. Orders can be as low as $100 with wholesale distributors, but most are closer to $500 or $1000. If you’re purchasing items directly from the manufacturer, their minimum orders are often as high as 1000-5000 pieces of the item you are interested in.

It is important to have a good understanding of the supply chain before you attempt to purchase products. At the top, you’ll find manufacturers, the factories that produce products in extremely large quantities. Some sell directly to retailers, many prefer to deal only with large wholesale distributors.

Manufacturers / Factories > Wholesale Distributors > Retailers > Consumers

If you decide to purchase items from a wholesale distributor, you can expect discounts around 50% off the retail price.   Discounts from a manufacturer can be as much as 75-80%. Some industries, such as electronics, will be subject to smaller profit margins. Read More

The basic idea behind pay per click (PPC) is that you pick keywords and bid on how much you’d like to spend for each click that comes from someone searching for that keyword. For instance, perhaps you’ve decided that “tungsten wedding band” is a phrase that indicates a strong likelihood of purchase at your site. Using networks like Google AdWords, you could bid on that precise phrase, causing your ads to appear in one of the “Sponsored Links” sections listed at the very top and down the right hand side of search engine search results.

 You could also bid on less specific phrases like “wedding bands” or “tungsten jewelry”, but you’d probably find that those phrases converted significantly less often than something as specific as “tungsten wedding band”. If the price per click worked out financially, though, it would still be a good investment.

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Overview 

Search Engine Optimization (SEO) is probably the most powerful strategy for driving free qualified traffic to your website.  Unfortunately, SEO is also the most difficult and most misunderstood among internet beginners and professionals alike.  SEO is a process more than it is an event.  Website owners have two options when it comes to SEO, do it themselves or pay a professional to do it for them. One thing to remember when considering what option to choose, is that the Search Engines are the only companies that can guarantee a ranking.  Many companies will guarantee first page rankings in exchange for thousands of dollars a month.  When you get the proper knowledge and understand SEO as well as the professionals, you can achieve the same ranking or better on your own.  This knowledge is what allows a small internet business with smaller budgets to compete against big companies with big budgets.  Knowledge is key to success.  We will teach you in this tutorial the fundamental basics to SEO and discuss how page rank and location on search engines is determined. Please keep in mind that with SEO, its still a best guess, because only the Search Engines know the exact formula for the number one spot.  To succeed with SEO it is important understand the key terms used in Search Engine Optimization, and the critical factors that must be addressed to achieve success at any level. Read More

Low Startup Costs

With a brick and mortar business, creating a new business is both expensive and time-consuming. You need appropriate physical headquarters, extensive local advertising, and a favorable location to ensure that your business will thrive. Some web-based entrepreneurs can get started with little more than a $10 domain name and around $5 monthly in hosting fees. For that relative pittance, you gain access to the entire internet-connected world. Not too shabby. Many traditional brick and mortar businesses are expanding to the web in an effort to lower their overhead and reduce their costs. The internet levels the playing field for everyone. Now virtually anyone with a good idea has the opportunity to make it big online. Read More